VIDEO

Since 2010, Vanity Projects has always focused on working with premier nail artists, aiming to elevate the salon experience with top-tier quality nail art, transforming the context to that of an atelier. Our passion for the moving image has been a concurrent program within the salon to offer our clients a cultural engagement during their services. Directed by Rita de Alencar Pinto, the program has included collaborations with international curators, artists, and performance-based works.

In 2017 Vanity Projects partnered with Daata Editions, a British foundation dedicated to commissioning video, sound, and web-based art. For eight years we showcased young contemporary video makers with a multi-faceted program. It has been a privilege to showcase some outstanding quality work with oftentimes out-of-this-world imagination and humor.

As we now embark on a new cultural horizon, we launch our Japanese Anime series in both our New York and Miami locations. We will be approaching the first year’s series with significant historical films. As we take a deeper look into the history and genesis of this medium, we will be focused on masterpieces directed by Hayao Miyazaki and animated by the legendary Studio Ghibli. These films have a mythological and almost religious impact on Japanese culture. With deep meaningful themes explored, our hope is that we are bringing to light another significant cultural exchange with Japan. There will be documents available at the salon to read more about each film and its elaborate and complex plot lines. Future programming series will connect contemporary anime to curated themes and categories. Please enjoy!