VIDEO

Central to the Vanity Projects concept is screening contemporary video art whilst the clients are being serviced. The guiding principle was immersion into a cultural experience outside of the museum and gallery context. 

Originally the programs were organized by international curators, who shared a global perspective, and included collaborations with artists, and performance-based works. In 2017 Vanity Projects partnered with Daata Editions, a British foundation dedicated to commissioning video, sound, and web-based art.

In 2024/25 we shifted into a deep dive into our Japanese cultural exchange with an anime series in both our New York and Miami locations. The first year was focused on a deeper look into the history and genesis of this medium, focused on masterpieces directed by Hayao Miyazaki and animated by the legendary Studio Ghibli. These films have a mythological and almost religious impact on Japanese culture. 

This year, our in-salon video art program moves from the softness of Studio Ghibli to a darker, more contemporary exploration of Japanese animation. Midnight Tokyo is a year-long curated anime film series focused on cyberpunk, noir, and futuristic storytelling, featuring neon cityscapes, architectural worlds, and psychological narratives that unfold after dark.

Each month, a different film from the series will play in-salon, creating an evolving visual environment rooted in Japanese culture, technology, and identity.

There will be documents available at the salon to read more about each film and its elaborate and complex plot lines. Future programming series will connect contemporary anime to curated themes and categories. Please enjoy!